Step 2: SEO

Search Engine Optimization is extremely important? What’s the point of having a great website if no one can find it using common search engines such as Google, Yahoo, or Bing? I definitely don’t expect you (or anyone for that matter) to be up to par on all the common SEO techniques. This is why I’ll recommend a few books which I’ve found to be exceedingly helpful in learning all there is to know about SEO.

Search Engine Optimization
by: Kristopher B. Jones
Price: ~29.00

0470224487Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

This book can be found on, and

Integrated Advertising, Promotion, and Marketing Communications
by: Clow Baack
Price: $120 (new)

411EHT4TASL._SS500_This book uses real-life advertisements and marketing strategies to help convey ideas and generate new concepts for advertising, promoting and marketing your website. It does not pertain directly to law firms, however these examples will help anyone regardless of business-type. It’s a little pricey, so if you can find it in a local library, I would highly suggest checking it out first. If you really like it, then go ahead and make the purchase.

This book can be found on and

Of course there are other books and resources to help you establish a strong SEO for your website, however these are the two currently sitting on my desk which are used on a daily basis. For more information on Search Engine Optimization, either search Google, Yahoo, Bing or other major search engine, or contact a company which specializes in SEO.