Step 3: Pay Per Click Marketing

Back to the question of, “What’s a cool website without any visitors?” The answer’s simple…it’s practically worthless. Using services such as Google Adwords and/or Yahoo Search Marketing, you’ll expose people in your target audience to your website almost instantly! Unfortunately the process of managing your Pay-Per-Click (PPC) campaigns is not easy nor quick. I’d suggest searching Google or Bing for a company to do this for you.

PPC Marketing involves keyword and keyphrase research, click fraud management, keyword and keyphrase bid management, and campaign setup. If you’re interested in doing your own PPC Management, here are a few sites you should check out!


adwords
“No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.”


yahoo
“Search marketing lets you advertise your business in search results across the Yahoo! network—where 2.4 billion searches occur every month.”


microsoft
“Sign up today and create your first campaign, ad and keywords. It is quick, easy and only costs $5 USD. After that payment, you only pay when someone clicks your ad. After you finish signing up, you will be able to monitor and customize your campaigns, import keywords and more.”